Have You Herd…

… “Like” MyBeefCheckoff on Facebook for the latest news and updates.

… The beef checkoff is celebrating its 25th anniversary.

… BQA tip of the month:  Practice Pesticide Safety

Producer Profile:  Jane Clifford, Starksboro, Vermont

The first thing anyone should know about Jane Clifford is that she’s a teacher. She graduated in 1974 from the University of Vermont with a degree in education and taught elementary school.

She and her husband, Eric, own and operate a dairy farm and have one child, Elizabeth. The farm consists of 370 head of cattle with 200 milking cows. They also own 500 acres and crop 275 acres with corn, alfalfa and hay. The Clifford family has owned and operated the farm since 1793.

Learn more about dairy producer and Cattlemen’s Beef Board member Jane Clifford in her recent interview with Chuck Jolley, Cattlenetwork.

Your Beef Checkoff at World Dairy Expo

This fall, join your beef checkoff at World Dairy Expo in Madison, Wisc. Together with the Wisconsin Beef Council, staff will be on hand to share messages about 25 years of beef checkoff success. If you have questions, the booth is the place to start! While in Madison, the checkoff will be visiting farms in the area to capture video footage to help dairy producers tell their beef story. From there, the checkoff will head to Kansas City in November for the annual meeting of the National Association of Farm Broadcasting. Learn more about a dairy producer’s investment in the beef checkoff.

Spring Training in China

A series of “Spring Training” seminars in China helped establish working relationships with Chinese companies interested in purchasing U.S. beef products. Seminars in Beijing, Hangzhou, Hefei, Nanjing, Wuxi and Shanghai reached a combined 135 Chinese meat industry professionals, with interest so high that one participant drove eight hours from Inner Mongolia to Beijing. Participants learned about the financial aspects of U.S. production, including feed prices, profit/loss per animal for processors and packers, retail and wholesale prices in the U.S. and information about U.S. industry marketing arrangements. For details, visit Spring Training. 

Connect with "Beef. It's What's For Dinner." on Facebook

Don't just love beef, "like" beef... "Beef. It's What's For Dinner." on Facebook, that is. The "Beef. It's What's For Dinner." Facebook page now "favorites" all State Beef Council Facebook pages linking consumers to their local communities. So be sure to "like" the "Beef. It's What's For Dinner." page for updates on delicious beef recipes, plus cooking and nutrition information that's perfect to share with family and friends.

Talking Nutrition

Have friends or family members who challenge the healthfulness of beef? Here are a few key messages you might want to share with them, courtesy of your beef checkoff:

You don’t have to go to extremes to eat healthy. In fact, lean beef benefits a heart healthy diet.

  • Lean beef provides essential nutrients like protein that helps satisfy you and heart healthy B vitamins.
  • Because beef is a food you enjoy, you stick to a healthy diet longer.
  • And, surprisingly, beef in a heart healthy diet lowers cholesterol and decreases risk for heart disease.

The association between heart disease and red meat might just be the biggest myth in nutrition.

  • Harvard researchers conducted an exhaustive review of the science, looking at more than 20 studies and a million subjects. This research was funded by the National Institutes of Health and the World Health Organization and it found that red meat is not associated with heart disease.
  • The scientific evidence to support the role of lean beef in the diet is strong because of its essential nutrients like iron, zinc, B vitamins and high quality protein. Lean beef helps people manage their weight, build lean muscle and improve heart health and well-being – all while being a great tasting food Americans enjoy.

Extreme diets are awfully hard to stick to. Americans enjoy beef and because of its great taste, combined with its essential nutrients and protein, it brings a lot to a healthy diet.

  • The Dietary Guidelines recommends building a healthy diet that includes lean protein such as lean beef.
  • Beef is a naturally rich source of 10 essential nutrients, including protein, iron, zinc and B-vitamins—many of which are necessary for a healthy heart.

We’d love to see beef paired with more fruits and vegetables. But, even the Dietary Guidelines Advisory Committee cautioned, to get the protein you need from plants, you’d have to consume two to three times more calories.

  • Bottom line, compared to plant proteins, beef saves you calories. A 3-oz serving of lean beef provides all of the essential amino acids you need in about 150 calories.
  • The complete, high-quality protein found in beef is a powerful nutrient that supplies significantly fewer calories and more nutrients than most vegetable proteins.

For more information about beef nutrition, visit BeefNutrition.org.