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Beef Checkoff Program committees have changed.

Secretary Vilsack Announces Cattlemen’s Beef Board Appointments

Vote for Ohio Cattle Farmer

Janice Wolfinger, Ohio farmer and active beef advocate, is one of nine finalists selected by the U.S. Farmers and Ranchers Alliance’s (USFRA) “Faces of Farming and Ranching” national spokesperson search. USFRA is funded in part by the beef checkoff. More than 100 farmers and ranchers from across the country responded to the call to find real “faces” to share their stories on a national stage and further the dialogue on how food is produced in America today.  Entries spanned the corners of the country and included various types of food grown and raised, but all shared one common theme: farmers and ranchers sharing their passion for producing food and continuously improving what they do. Cast your vote online at www.FoodDialogues.com through Dec. 15 to help select the faces of American agriculture.

Dairy Producer Talks Beef at Retail

Dairy/beef producer and CBB member Gary Sharp and his wife Donna, Bath, S.D., joined the checkoff and the Wisconsin Beef Council during World Dairy Expo in Madison, Wisc., to share their dairy/beef message with booth attendees. To kick off the week, Gary and Angie Horkan, Wisconsin Beef Council director of marketing, teamed up with Ag Day Anchor and Managing Editor Clinton Griffiths to film a cooking demonstration at HyVee. The team shared a recipe for Asian Beef and Wild Rice Salad, discussed the health benefits of beef and beef at retail.

Dr. Dave Rhoda to Address Producers in February

Now a professor at UW-Madison's Farm and Industry Short Course, Dr. Dave Rhoda maintained client-to-veterinarian relationships for many years as a large animal veterinarian in southern Wisconsin. To prevent violative drug residues from entering the food chain, Rhoda joined forces with the Professional Dairy Producers of Wisconsin (PDPW) and the Wisconsin Veterinary Medical Association (WVMA) in creating a proactive antibiotic resistance avoidance plan called "Meat Matters." This program is grassroots oriented, focused on finding the risks at individual farms and then applying new strategies and mindset changes.

Dr. Rhoda will address a group of dairy producers, veal growers and state beef council staff on this topic at the upcoming 2013 Annual Cattle Industry Convention. Watch for more details in next month’s e-newsletter.

Ruhland Talks Beef Checkoff on Dairyline Radio

Polly Ruhland, Cattlemen’s Beef Board CEO, recently visited with Dairyline’s Bill Baker about how the beef checkoff is getting the word out to consumers. She also discusses beef supply versus demand. Ruhland also says consumers need to know beef is a good value.

MyBeefCheckoff Goes Mobile!

It just got easier to get information on your smart phone or tablet. MyBeefCheckoff.com now has a mobile site offering all of the great information you’ve grown accustomed to on the full site. There’s no app to buy and little work involved. Just point your phone or tablet’s internet browser to www.MyBeefCheckoff.com and you’ll automatically access the mobile site on your phone and will be given the choice of going to the mobile site on your tablet.