My Beef Checkoff: February beef edition

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 Have You Herd…

… “Like” MyBeefCheckoff on Facebook for the latest news and updates.

… Did you miss the 2013 Cattle Industry Convention? Get the CBB highlights here!

… Get tips for “Having the Beef Conversation” here.

FREE BQA Certification This Month!

Are you doing your part for the industry by getting BQA certified? Well, if you haven't, have we got a deal for you! Your checkoff-funded Beef Quality Assurance (BQA) program is giving you the chance to become certified for free thanks to a partnership with Boehringer Ingelheim Vetmedica, Inc. and the Beef Cattle Institute (BCI) housed at Kansas State University. The cost of BQA certification is normally $25-$50; however, between Feb. 11, 2013 and March 15, 2013, Boehringer Ingelheim Vetmedica, Inc. will defray the cost of the certification, making it free for producers. Those interested in taking advantage of this BQA certification opportunity should start at www.BIVI-BQA.com.

New CBB Chairman: Commitment and Volunteerism

Cow/calf producer Weldon Wynn from Star City, Ark., was elected by fellow Cattlemen’s Beef Board (CBB) members to serve as CBB chairman in 2013. The vote came during the 2013 Cattle Industry Annual Convention in Tampa, Fla.

Read the full release about all new officers and members elected to the CBB Executive Committee and Beef Promotion Operating Committee HERE, and a special feature about the new chairman HERE.

Beef Sustainability Assessment

Participants at the 2013 Cattle Industry Convention gathered to hear the results of the first-ever Beef Industry Sustainability Assessment. The assessment, which was funded by the Beef Checkoff Program, marks the first time any industry has ever measured the sustainability of its entire supply chain. This important work positions the beef industry to lead the conversations about industry sustainability. Watch a related video here.

Meet Your Beef Ambassador Team

The National Beef Ambassadors, funded in part by the beef checkoff, are a group of busy young people who have been on the road educating consumers about beef and beef production, as well as in their own states and local communities. During the Cattle Industry Convention, they freshened up their cow facts by attending the Cattlemen’s College, chatted with different producers from across the country and help spread the importance of beef by telling their story.

Next on their list of trips is the Boston Marathon where they will connect with runners and share their passion for beef, as well as exercise and being healthy.

Listen to an interview with the Ambassadors here.

Producer Support for Beef Checkoff Remains High

Support for the beef checkoff remains high, according to a recent survey of beef and dairy producers nationwide. Support, at 76 percent, in unchanged since January 2012 and is at an historic high.

The nationwide survey of 1,200 beef and dairy producers conducted by the independent firm Aspen Media & Market Research in late December 2012 and early January 2013 found an overwhelming majority of beef and dairy producers continue to say their beef checkoff has value for them in many ways. A copy of the research report is available here.

Beef Quality Assurance Award Winner Announced

This week, two producers were honored with the checkoff’s annual national Beef Quality Assurance (BQA) award and Dairy Beef Quality Assurance (DBQA) award, created to recognize outstanding beef and dairy producers from across the country who incorporate BQA principles as part of the day-to-day activities on their operations. One individual was also recognized with the BQA Marketer Award, and one individual received the BQA Educator Award.

2013 winners were:  Billy and Reed Kempfer  of Kempfer Cattle Company of Saint Cloud, Fla. (beef); Louis “Woody” Larson, Family Tree Enterprises of Okeechobee, Fla. (dairy); Larry Schnell, Stockmen’s Livestock Exchange, Dickinson, N.D. (Marketer of the Year); and Dr. John Maas, UC Davis, California. (Educator of the Year).

Billy and Reed Kempfer, Kempfer Cattle Company

Kempfer Cattle Company is a commercial cow/calf and seed stock operation. The ranch has been in business 1895 and the sixth generation is now growing up and beginning to help work the land. The commercial operation consists of a 3-way cross of Brahman, Angus and Shorthorn cattle with Charolais bulls used for a terminal cross. A minimum of ¼ Brahman blood is maintained in all cows to aid in maximizing production as they are less affected by flood, drought, heat and parasites. The ranch currently runs 2,500 commercial cows with 280 replacement heifers. An additional 300 replacement are raised annually for sale. The registered Brahman herd consists of 125 head.

The Kempfers believe that animal husbandry is top priority; mistreatment is completely unacceptable. “If we don’t take care of them, they cannot take care of us. We take pride in the compliments given by the feedlots and grazers on the health and dispositions of our calves. Healthy, calm cattle simply perform better.”

All cattle handling employees have been through BQA training, as well as cattle handling seminars.

Watch videos of each producer BQA award winners on the BQA YouTube page.

 


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