Have You Herd…
… “Like” MyBeefCheckoff on Facebook for the latest news and updates.
… Hear more from Craig Uden about the partnership between the national checkoff program and state beef councils.
… Texas Agriculture Commissioner Todd Staples, cow/calf producer in East Texas, talks about the beef checkoff.
Meat Department Training Videos
The Beef Checkoff Program has partnered with Merck Animal Health to launch a series of free, web-based retail training videos to boost knowledge of beef production and other beef-related topics among supervisors, managers and associates at the store level.
The “Better Beef Sales” training program includes six web-based modules, covering topics including sustainability, modern beef production and maximizing value in the meat case. The six resulting videos offer an overview of the beef industry from the ranch and supplier level to merchandising and value creation at the store level. The interactive, web-based modules also employ quizzes and downloadable fact sheets to enhance retention after staff have completed each video.
Stockman & Stewardship Training Returns
The checkoff’s Beef Quality Assurance (BQA) program has once again teamed with Dr. Ron Gill from Texas A&M and Curt Pate, a stockman from Belle Fourche, South Dakota, to bring producers hands-on cattle-handling training sessions in 2012. Known as Stockman & Stewardship, the live demonstrations teach handling methods that improve gathering, penning, chute work and hauling with emphasis on ways to increase cattle performance by reducing stress. Cattlemen have found the techniques have a significant economic — as well as "quality of life" — benefit when applied on their farms and ranches.
Find BQA trainings and events in your area.
“Meat The Experts” Heart Health Video
The first of five checkoff-funded beef nutrition videos is now on the Land of Lean Beef YouTube channel! There's a lot of information out there, and sometimes it can be hard to tell fact from fiction when it comes to beef's nutritional value. The video series, “Meat The Experts”, sets the record straight with a humorous tone that also encourages viewers to share with family and friends. Immediately on the heels of the launch of the BOLD study, the first video addresses Heart Health.
March Producer Profile: Kim Brackett, Castleford, Idaho
What’s it like to be a mother and a ranch wife? It’s not so different than moms everywhere. Kim Brackett, Cattlemen’s Beef Board sec/treas, recently blogged about her life: “Chauffeur. That is my most recent job title. I have been shuttling kids back and forth nearly every day this month. Guitar lessons, karate lessons, haircuts, and my near-weekly trip to pick up my son’s glasses from being repaired. Ten year old boys + eye glasses + recess = many broken frames!”
Read more in Chuck Jolley’s interview with Kim here.