Have You Herd…
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… Beef checkoff visits Patty Bikowsky’s dairy farm in New York.
… The beef checkoff has launched a YouTube channel specifically for retailers.
Back by Popular Demand …
Veal Osso Bucco at Biaggi’s restaurant! Veal shank slowly braised with garlic, herbs, vegetables and white wine until fall-off-the-bone tender. Served with delicate gnocchi tossed in a brown-butter-sage sauce. Peter Schonman, Biaggi’s Corporate Chef, participated in the checkoff-funded 2011 Veal Big Idea Conference held in April 2011.
November Producer Profile: McCullough Brothers
Beef Quality Assurance (BQA) certified producers, John and David McCullough, Mercer, Penn., uniquely tell their farm story to thousands of western PA consumers each fall at their "Coolspring Corn Maze."
John and David also calve approximately 130 Angus cows each year, while managing their 400 acres of crops and pastures. Recently, the McCulloughs began finishing some cattle, selling quarters to customers. In addition to the cattle operation, the brothers also install livestock fencing and the Advantage brand of tarp style buildings.
Join in the Food Dialogues!
As our nation starts thinking about food and Thanksgiving, the U.S. Farmers and Ranchers Alliance (USFRA) will be hosting the next round of Food Dialogues in New York City. The event, on Nov. 15, will consist of three panel discussions addressing: Media Marketing; Antibiotics; and Biotechnology. These panels will bring together individuals who are both for and against modern agriculture to have open discussions and answer consumer’s toughest questions about the way we grow and raise food today. USFRA is comprised of more than 80 agriculture organizations and allied industry companies, including investments from the Cattlemen’s Beef Board, the Federation of State Beef Councils and NCBA.
Kim Brackett, Cattlemen’s Beef Board Secretary and Idaho cattle producer, attended a Food Dialogues event in Los Angeles. Brackett says she is, “impressed at the breath of people, both in agriculture and from the consumer audience who we as beef producers would not be able to reach individually, but can be reached through USFRA.”USFRA is making the Dialogues available through a live stream on the FoodDialogues.com website from 10 a.m. to 3:30 p.m. ET. Conversations will also be happening online all day on the USFRA Twitter page, and farmers and ranchers are encouraged to participate by answering questions and providing insight using the hashtag #foodd. “Because USFRA is partially funded through our Beef Checkoff program, it is important for beef producers to know what USFRA is doing, and to watch the Food Dialogue events,” believes Brackett. In conjunction with the New York Food Dialogues, USFRA will announce the Faces of Farming and Ranching finalists, a contest to discover farmers and ranchers who best represent the diversity and spirit of American agriculture. A field of more than 150 applicants has been narrowed down to the handful of finalists who will be announced at 1:15 p.m. ET on Nov. 15. Tune into the live stream to see who made it to the next round, which includes review by a panel of judges and public voting. The winners, to be announced in January, will be able to engage with millions of consumers on behalf of agriculture.