National Cattlemen’s Beef Association representative and former president Scott George says the beef checkoff is underfunded. The association has been discussing how to improve the checkoff for the past three years.

“The beef checkoff is returning $11.20 for every dollar invested,” George told the Oklahoma Farm Report. “That is best return of any checkoff that I have ever heard of. So the program is working, in my opinion, very, very well…”

George said that they aren’t making drastic changes, but small changes could make the association more efficient. One change that the organization is making is that it will now allow organizations that started after 1985 to be eligible to join the checkoff.

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