As the farm bill moves closer to completion, an ad campaign depicting life on the farm is under way to show Washington the importance of agriculture in America.
Farm Policy Facts, a diverse coalition of agricultural organizations, launched the “Real Farms, Real Families.” campaign last week, with ads running in Roll Call, The National Journal, the Washington Post, The Hill, and Financial Times.
Instead of using actors, the coalition’s campaign uses photos taken by farmers and farming advocates to show how important American farmers are to economic recovery and national security.
“These are not actors—they’re real farmers and farm families with important stories to tell,” said former House Agriculture Committee Chairman Larry Combest, who works with the coalition. “We hope that these stories will serve as a reminder of the importance of preserving strong farm policies, not just for these families, but for all of us.”
Photos featured in the advertising campaign were provided by Janelle Seedall (Bonneville County, Idaho), Terry O’Donnell, Joan Classen (Ayr, Neb.), Kayla Ferris (Dalhart, Texas) and Becky Holmes (Traverse City, MI).
According to its website, Farm Policy Facts is a coalition of farmers and commodity groups created to educate Congress and Americans about agriculture’s contribution to a strong and vibrant United States.
Farm Policy Facts will provide the ads on its site upon completion of the campaign.