The beef checkoff, through the Northeast Beef Promotion Initiative, is pleased to announce the successful conclusion of the regions 6th annual New Year’s themed seasonal beef promotion. This campaign launched in-stores on Jan. 9 and concluded March 29. Participating retail locations received on-pack promotional recipe labels to apply to fresh beef during the promotional period. Retailers also included promotional artwork on their websites and in their weekly ad circulars during the promotion. 

The checkoff’s 2014 “Livin’ Lean. Lovin’ Beef” New Year’s beef promotion drew 24,944 visits to for information about beef nutrition and beef recipes and a total of 22,514 sweepstakes entries were received.  The campaign ran in 132 Northeast regional supermarket locations, a 19 percent increase in retailer participation from 2013. Shoppers entering the promotion were invited to sign up for the checkoff’s “Beef So Simple” e-newsletter and 429 new shoppers accepted the invitation.

One grand prize winner was selected from each of the eight participating retail chains and was awarded a $100 grocery gift card. Consumers were asked several survey questions when entering the contest. Eighty-two percent of entrants said they would be likely or very likely to use the beef recipes provided on the label and promotional website and 87 percent said they would be likely or very likely to purchase and include beef as part of their healthy, active lifestyles as a result of participating in the New Year’s beef promotion.

For more information about your beef checkoff investment, visit