Panera exploring use of beef, pork "raised without antibiotics"

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Panera Bread is preparing to celebrate a decade of serving meat “raised without antibiotics,” and is turning research efforts to the possibility of adding beef and pork products to the mix.

The company began serving meat raised without antibiotics in 2004 when it used chicken meeting the restrictive requirements on its Strawberry Poppyseed Salad.

Panera now offers 23 meat items raised without the use of antibiotics including all of its chicken, roasted turkey, sausage and ham used in its salads and sandwiches.

Scott Davis, Panera's Chief Concept Officer, says there wasn’t a national supply when the company first decided to serve meat raised without antibiotics.

Livestock producers are sure to keep an eye on Panera’s marketing strategy, should it release beef and pork products raised without antibiotics as similar promotions by the company have been misleading.

Panera has offended livestock producers in past advertising efforts centered around its products raised without antibiotics. An ‘EZ Chicken’ campaign in 2013 implied livestock producers who used antibiotics to treat their animals when they’re sick were lazy.

Responses from agricultural leaders prompted Panera to remove portions of the campaign.



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Ray Rodriguez    
Arizona  |  January, 09, 2014 at 09:59 AM

I would be more worried about hormones and beta agonists, those are the ones that will add to the perception of beef as a "poison" rather than the wholesome protein source it is.

michael    
kansas  |  January, 09, 2014 at 04:16 PM

Perhaps they should start looking for Employees, Stockholders, Managers, Advertising Executives & Customers who were raised Without Antibiotics? Considering the #1 "abusers" of antibiotics are MDs, and that humans are prescribed antibiotics for everything from an upset stomach to the common cold (a virus), that would make more sense. That is if they were actually concerned about over-use of antibiotics, rather than just the latest panic-mongering urban-myth for their Marketing Department to exploit for fun & profit.

Martin    
PA  |  January, 19, 2014 at 08:12 AM

Correct. You have to wonder about the people making these decisions. Do they use anti-biotics when they get sick? The other comment that I found odd. Panera is already using ham and sausage. Now they are going to look into using pork? Hello..... where do they think ham and sausage come from?


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