Chipotle’s “Farmed and Dangerous” miniseries has come to end, leading to countless farmers and ranchers to go online to speak the real truth behind family farms and agricultural production. Among these voices is Greg Peterson, the oldest brother of the famed Peterson Bros. trio.
Huffington Post recently gave Peterson’s blog the spotlight in his opposition to “Farmed and Dangerous,” but in a section sponsored by Chipotle and littered with the company’s ads, is his voice really being heard?
Peterson doesn’t fully disagree with Chipotle – he too believes consumers deserve healthy meat from humanely-raised animals raised by family farmers who consider ethical behavior to be of greater concern than profit. But it’s definitions of these standards that he questions.
“While it may seem that Chipotle is on the side of family farmers, the truth is that they are attacking thousands of family farms across America like ours that fit the definition of an ‘industrial farm,’” Peterson wrote.
He also jumps to defend his role in spreading the truth about agriculture.
“Why am I, Greg Peterson, asking the people reading this to trust what I have to say on this topic? Well first of all, I am a real farmer, and I have been all of my life. I base my beliefs off of personal experience on a real farm and the real, independent, scientific research that has been done on the topics. The reality of who I am compared to the propaganda (from both sides of the argument) of what you might read on the Internet is what should set me apart.
The posts by Peterson were pulled from the group's newly minted Wordpress blog.
On this blog, Peterson goes into further explanation of why he has a beef with the restaurant chain, including:
“This is where I must encourage you to visit an actual real-life farm of this proportion, whether it is cattle, poultry, or swine. Videos, words, and pictures can too easily be manipulated to fit either side of the agenda.”
“Resorting to using mistruths to bash the farmers who are feeding the world is not a solution! We must work together to find new solutions that are not in conflict with the current ones we already have. If we do that, feeding the world AND taking care of the world can coexist.”
Peterson's issues with Chipotle don't stop there. He also took to Twitter to call the company out on their approach to "sparking dialog." See the full exchange here.