MADISON, N.J. — Pfizer Animal Health today announced its new U.S. web portal to better engage and connect with its customers and to create an interactive community for practicing and student veterinarians.

The enhanced web presence,, will serve as a single destination to all users of Pfizer Animal Health products in the United States -- including veterinarians, producers and pet owners.

“The new online platform offers new features and will ultimately contain a robust collection of information for the veterinary community,” said Michael McFarland, DVM, Dipl. ABVP, Group Director Veterinary Medical Services at Pfizer Animal Health.  “We are committed to informing and supporting veterinarians as well as those involved in health decisions for livestock and pets.”

As the U.S. entry point for the online global veterinary community, offers:

  • A single point of entry for all animal health web assets
  • Up-to-date product and disease condition information segmented by species
  • Breaking news articles and announcements

Additionally, the website includes an Online Town Center for veterinarians that features a blog community and is dedicated to the continuation of Pfizer’s support to the veterinary community under the banner “Commitment to Veterinarians.” This section of the platform is focused on four key areas of Pfizer’s support: training and continuing education, research and development, investing in the future of the profession, and philanthropy.          

“This launch is just the beginning of many new capabilities to come.  Throughout 2011, we’re planning several enhancements that offer greater capabilities for us to connect with our customers,” McFarland said.  “Our next release will allow veterinarians to register for the portal and gain access to scientific information, programs, promotions and solutions through a single destination.”

The Pfizer Animal Health U.S. web portal is accessible via, and visitors also can directly access the Commitment to Veterinarians Town Center at