Scientists conducting the 2011 National Beef Quality Audit (NBQA) are asking cattle producers for input. Feedback will be collected through a short survey found at www.cattlesurvey.com. The survey reportedly can be completed in 10 minutes.

According to NCBA’s Tom Field, who manages the checkoff-funded Beef Quality Assurance program, information from ranchers, feeders and dairymen will be used to measure the quality-based practices implemented in cattle operations. Results of the survey will help the industry better communicate with consumers about the commitment of cattle producers to provide safe and wholesome beef products.

The audit is conducted every four years to develop a benchmark on which to measure future performance. NBQA educational initiatives have helped the beef industry improve quality and competitiveness at the meatcase.

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