RFD-TV and Alltech have announced a partnership with iHigh.com which could reshape the way people around the world look at agriculture.  By providing schools, clubs and other ag related youth organizations with free web tools and video streaming capabilities, the viewing public will have a glimpse into everyday life in rural America.  This user-generated content can in turn be broadcast to RFD-TV’s 41 million homes.

“Those of us in agriculture have an obligation to tell our story,” said Alltech president, Dr. Pearse Lyons.  “People need to know where their food comes from and what we’re doing to feed a growing population.  Alltech’s mission is to help farmers feed the world.  With the iHigh.com platform, agriculture organizations have the opportunity to tell what life is like on the farm, from the farm.  This partnership with RFD-TV amplifies that message and takes it mainstream.”

Launched on February 15, 2012 by the creators of RFD-TV, RURAL TV is a multimedia agribusiness and rural lifestyle network.  The network is dedicated to educating and entertaining the growing global population, while maintaining a strong link with traditional country enthusiasts and those in professional agricultural industries.

RURAL TV features primetime news broadcasts focused on agribusiness and rural policy issues; weather; world commodity market updates; extensive event coverage; international trade, farm and horse shows; expanded livestock auctions; equipment and ranch reports; plus independent productions designed to give both agricultural professionals and hobbyists information and insights to fit every interest and operation. 

In addition to having their own channel for unique online content, RFD-TV, Alltech, and iHigh will work with other agriculture organizations and maximize their resources in helping those organizations spread their message.  Students, their parents, and those who are interested in life in rural America will now be able to watch events such as livestock shows, award banquets, and educational seminars live on their computers, iPhones, iPads, Blackberry, and Android devices.  Agriculture organizations that broadcast their events will be able to generate revenue through advertising sales on their channel. 

iHigh.com has developed a proprietary broadcast method which it gives to youth-oriented organizations, free of charge, to help them broadcast their content live on the internet, mobile phones, and tablets.  Currently operating in all 50 states, Canada, and Puerto Rico, iHigh.com has more than 11 million annual unique visitors.  This represents a 200% increase year over year.  Of the 11 million unique visitors, nearly 20% of the traffic is from mobile devices.

Those interested in registering their organization should click here or go to iHigh.com for more information.

Alltech, a global animal health company has been a partner with iHigh.com since October 2011.