Superior Livestock Auction and Superior Productions build a new home on Rural TV Dish Network, channel 232. Superior Livestock’s bi-weekly commercial cattle auctions and Superior Productions purebred auctions will blaze the airwaves providing viewers with expanded coverage on Rural TV. Superior is committed to the decades of relationships built with farmers and ranchers from coast to coast and will continue to be dedicated to the auction method and true price discovery. The growth of Superior made the transition a necessity to best benefit our customers, their cattle operations and future business.

Danny Jones, President of Superior Livestock Auction, LLC stated:   “Rural TV has the air-time inventory needed to accommodate Superior’s growth.  Superior is constantly innovating and the transition to Rural TV gives us the flexibility we’ll need as we move forward.  Along with expanded Television service, Superior will also be introducing new opportunities for our customers through satellite internet and mobile technologies.  Our customers know our goal is to help them grow and succeed with their business while staying focused on the needs of both buyers and sellers.  Acquiring access to additional air-time will help facilitate positive growth.”

Rural TV is a multimedia agribusiness and rural lifestyle network reaching 14 million U.S. homes. The network is dedicated to educating and entertaining the growing global population, while maintaining a strong link with traditional country enthusiasts and those in professional agricultural industries. Launched in 2012 by the creators of RFD-TV, RURAL TV features primetime news broadcasts focused on agribusiness and Rural America.