A new program announced Friday seeks to improve farmer income through new and on-going agritourism activities.

The initiative by the Colorado Tourism Office and the Colorado Department of Agriculture will connect farmers and ranchers with an interest in agritourism through a peer mentor program and promote activities acrosse the state to draw visitors from within the state, across the country and around the world.

According to the Associated Press, the plan calls for a matching grants program to fund the development of attractions and marketing efforts, like adding highway signage.

Visitors are already attracted to the state’s outdoor activities; the plan introduces a new dimension of tourism while bringing added income to farmers and ranchers.