The domestic foodservice market for beef is enormous, with close to 8 billion beef pounds being sold in commercial and non-commercial establishments. Beef wholesale operator purchases reached nearly $33 billion in 2012. That’s why each year the checkoff conducts the Foodservice Volumetric study. Trevor Amen, director of market intelligence, B2B marketing, for the National Cattlemen’s Beef Association (NCBA), contractor to the Beef Checkoff Program, tells us what the study provides.
Listen to study results from Trevor Amen.