U.S. Meat Export Federation (USMEF) promotions for U.S. beef in Europe are primarily focused on the 27 member states that currently constitute the European Union. But as USMEF Regional Director John Brook reports, opportunities for U.S. beef have expanded to some European markets outside the EU. One example is Croatia, which is set to become the EU’s 28th member on July 1. USMEF has already held promotions in Croatia that secured customers who serve its rapidly growing hospitality industry, and EU membership will allow these importers to acquire U.S. beef under the EU’s duty-free, high-quality beef quota.

Brook also cites examples of other markets where interest in U.S. beef has expanded beyond the borders of the EU, including Norway, Kosovo, Ukraine and Georgia.