Beef industry leaders will gather in Denver later this week for the Cattle Industry Summer Conference, which is set for Aug. 7-10. The full conference agenda is available online.

The beef industry’s Joint Global Growth Committee will meet Friday morning to review this year’s results for U.S. beef exports and to take a look ahead at upcoming international marketing priorities. In the attached audio report, Greg Hanes, U.S. Meat Export Federation (USMEF) assistant vice president for international marketing, outlines the highlights of the committee’s agenda. He notes that Friday’s discussion will focus primarily on four key destinations for U.S. beef exports: Japan, the Middle East, Central-South America and Hong Kong.

Producers who serve on the committee often hear about competition in the international marketplace, but many have never had an opportunity to sample products from other beef-exporting countries. This will change on Friday, as a tasting exercise at the conclusion of the committee meeting will feature samples of grass-fed beef from Uruguay and New Zealand, along with a U.S.-raised wagyu product that closely approximates the high-end beef served in Japan. Committee members will have an opportunity to compare these samples with U.S. Choice beef.