SPRING HILL, Tenn. – Tennessee beef producers interested in marketing beef or animals for custom harvest directly to consumers are invited to join UT Extension for a series of online webinars.

“Producers who are directly marketing beef to consumers face financial, marketing and legal challenges,” said Megan Bruch, marketing specialist with the UT Extension Center for Profitable Agriculture. “The Tennessee Value-Added Beef Webinar Series is designed to help producers understand the risks associated with directly marketing beef to consumers and gain information and skills to effectively manage these obstacles.”

The free, online workshops will be held the second and fourth Tuesdays of each month from October 2012 to March 2013 at 6:30 to 8 p.m. Central/7:30 to 9 p.m. Eastern.  Producers who register will receive a link by email to direct them to the website for each webinar.

Webinar topics will include regulatory requirements for marketing, labeling requirements and options, understanding the market for local beef, analyzing the potential for profit, understanding the product, developing effective marketing materials and more. The series is made possible through a 2012 Extension Risk Management Education Grant from the USDA National Institute of Food and Agriculture and the Southern Risk Management Education Center.

A complete schedule of Tennessee Value-Added Beef webinars is available online at http://cpa.utk.edu. To register, send an e-mail to cpa@utk.edu with your name and county. Contact Megan Bruch with questions at mlbruch@utk.edu or 931-486-2777.

The Center for Profitable Agriculture is a joint effort of University of Tennessee Extension and the Tennessee Farm Bureau Federation. Learn more about the Center at http://cpa.utk.edu. UT Extension provides a gateway to the University of Tennessee as the outreach unit of the Institute of Agriculture. With an office in every Tennessee county, UT Extension delivers educational programs and research-based information to citizens throughout the state. In cooperation with Tennessee State University, UT Extension works with farmers, families, youth and communities to improve lives by addressing problems and issues at the local, state and national levels.