The beef checkoff is once again partnering with the Wisconsin Beef Council to participate in World Dairy Expo in Madison, Wisc., Oct. 2-6, 2012. Be sure to stop by Booth #EH 4509 to sample some great beef recipes and talk with representatives from your beef checkoff.

Special guests at the booth this year are dairy/beef producers Gary and Donna Sharp from Bath, S.D. They run a fifth-generation dairy and beef operation, where the family milks about 250 cows and runs a dairy replacement heifer program and a beef cattle backgrounding and feeding operation.

The Sharps believe that the beef industry needs programs that the checkoff supports to be viable to consumers now and in the future -- and, in turn, keep our farm and ranch operations in business.

Gary and Donna will be on hand at World Dairy Expo to talk about the latest National Beef Quality Audit, Beef Quality Assurance efforts and the checkoff’s consumer outreach efforts.

For more information about your beef checkoff investment, visit