“This is not a stunt.”

That’s what Weld County, Colo., Commissioner Sean Conway told CBS Denver earlier this month as 10 Colorado counties pursue splitting from the state, including dairy-rich Weld and Morgan counties.

 “This is a very serious deliberative discussion that’s going on,” Conway said. “There’s a real feeling that a lot of folks who come from the urban areas don’t appreciate the contribution that many Coloradans contribute.”

The secession movement was exacerbated by this year’s legislation session, during which state lawmakers passed gun control legislation and called for more renewable energy and less oil and gas production. Read more here.

This secession news has now spread beyond regional news outlets to major media sources,  including CNN, Yahoo! and MSNBC.

Republican Representative Cory Gardner represents the area asking to split from the state, and the Coloradoan reports that he relates to the secession motivation.

“The people of rural Colorado are mad, and they have every right to be,” Gardner said. “The governor and his Democrat colleagues in the Statehouse have assaulted our way of life, and I don’t blame people one bit for feeling attacked and unrepresented by the leaders in our state.”

Read, “Rural Colorado counties pursue split from state.”

Despite the building momentum, seceding won’t be easy.  Forming a new state requires approval from county voters, Colorado General Assembly and the U.S. Congress.