Marketing expert Naomi Blohm will present a workshop in Winona Lake, Indiana to introduce women to the sometimes complex world of farm commodity marketing.
The Jan. 25 workshop, "Women to Women: Educating Women about Farm Commodity Marketing," will feature basic introductions to cash marketing tools, put and call options and futures contracts.
Blohm is a marketing coach with the commodity marketing company Stewart-Peterson Inc., based in West Bend, Wis. Her presentation is being sponsored, in part, by members of Purdue University's Women in Agriculture who have heard her speak and want to share her expertise with other women, said Kelly Heckaman, Extension educator in Kosciusko County.
"Whenever we do a presentation with Women in Agriculture, there are a few topics that are highly requested, and commodity marketing is always at the top of the list," Heckaman said. "This is a topic that we've addressed before, and now we're getting another perspective. Women want more information."
Blohm will help participants create step-by-step examples of futures contracts and discuss their application, as well as provide strategies for participants' farms.
The workshop will take place from 9 a.m. to 4 p.m. at the Boathouse Restaurant, 700 Park Ave., Winona Lake, Ind. Those interested are encouraged to register early because registration is limited to 50 participants.
Registration costs $30 per person, including meal, refreshments and materials, and is due by Jan. 19. Registration forms are available at http://www.ag.purdue.edu/counties/kosciusko/Documents/2012%20WIA%20Farm%20Marketing.pdf
For more information, contact Kelly Heckaman at firstname.lastname@example.org
The workshop is co-sponsored by several regional and local businesses.