TSCRA honors Frank and Sims Price Ranch

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Fort Worth, Texas – The Texas and Southwestern Cattle Raisers Association (TSCRA) awarded the Frank and Sims Price Ranch the 2012 Outstanding Rangeland Stewardship Award at the 136th Annual Cattle Raisers Convention. The award is the highest stewardship honor from TSCRA and the Texas Section, Society for Range Management (TSSRM).
"We are proud that a longtime member of TSCRA has earned this prestigious honor," said Joe Parker, rancher and TSCRA president. "We applaud Frank and Sims and their ability to strike a good balance of profitability and conservation in a challenging, drought-prone environment. The Prices are an excellent example of today's agriculture stewards and true conservationists."
“What we leave for future generations is really important,” said Frank Price. “The stewardship we practice on our ranch isn’t and shouldn’t be a mandate. It is part of our heritage, and we know it’s something we must continue to do in order for our ranch and land to be productive.”

Frank and his son Sims have two primary goals for the operation. First, the ranch is operated as a self-sustaining business that is expected to show an annual profit. Second, but equal, their goal is to leave their natural resources in the best possible condition for the next generations. Frank and his wife Ginger and Sims and his wife Krista are dedicated to these goals.

“In order for ranching to be profitable, we must be stewards of our land and resources. It’s a responsibility that has been handed down for generations,” said Sims Price. “Conserving and preserving isn’t a new concept. It’s something all of us have been doing for centuries.”

Frank and Sims run the ranch as a partnership, representing the fourth and fifth generations of Prices to ranch in West Texas. In a normal year, they receive 18 inches of rainfall. These last 2 years have been abnormal, with exceptional drought and devastating wildfires, particularly in their area.  

Even though the Prices reduced their herd to protect the land, they still found lessons in flexibility during the adversities. Frank’s experience with wildfire has allowed him to become a leading voice in Texas on inter-agency cooperation in fighting wildfires.

The TSSRM / TSCRA Outstanding Rangeland Stewardship Award was created to honor ranchers and landowners who are expending remarkable efforts to improve and manage range and pasture lands and the resources, livestock and wildlife the lands support.
The Frank and Sims Price Ranch will now compete for the regional stewardship award sponsored by the National Cattlemen's Beef Association (NCBA), Dow AgriSciences and USDA's NRCS.

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