TAMPA, Fla. – Case IH, a global leader in agricultural equipment, has joined forces with the National Cattlemen’s Beef Association (NCBA) to support a fervent 2013 membership campaign featuring a Case IH Scout utility vehicle as a recruitment incentive. Case IH’s role was announced during the 2013 Cattle Industry Convention and NCBA Trade Show, held in Tampa, Fla., this week.
Through its U.S. agricultural equipment business, Case IH now sponsors NCBA’s Top Hand Club, one of the association’s oldest and most popular membership programs. Established in 1982, the Top Hand Club is the NCBA’s "member-recruit-a-member" program which was developed to recognize those NCBA members who continually give their time and effort to help increase the strength of their national organization.
“It is important that NCBA and its members be the leaders in educated the public about beef production,” said NCBA President J.D. Alexander. “It’s unfortunate that the general American public is so far removed from agriculture, but that makes it even more critical for every single member of NCBA to renew his or her membership and recruit others, to keep beef on the table and cattle in the pastures.”
Through Sept. 30, 2013, any active NCBA member may qualify to enter a drawing for a Case IH Scout. A recruiter’s name will be entered into the drawing if they recruit 15 new NCBA members in the qualifying time period. If five additional members are recruited after the initial 15, the recruiter’s name will be entered an additional time.
“Membership is central to NCBA, and recruitment efforts by the Top Hand Club allow NCBA the opportunity to reach out to producers around the country and bring them together to make the vital decisions that shape the direction of the cattle industry's future,” said Alexander.
For more information about the Top Hand Club or on how to become an NCBA member or recruiter, contact 1-866-BEEF-USA or e-mail firstname.lastname@example.org.