NCBA kicks off March Membership Madness drive

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DENVER — The National Cattlemen’s Beef Association (NCBA), the country’s oldest and largest organization representing the cattle industry, has a strong presence across the country and ensures the forceful, unified voice of America’s beef producers is heard. In an effort to add strength in numbers, NCBA’s Top Hand Club is hosting its March Membership Madness drive during the month of March.

Initiated in 1982, the Top Hand Club is NCBA’s member-recruit-a-member program that recognizes volunteer leaders for their commitment in growing a strong national association. To become a Top Hand Club member, individuals must recruit at least three new NCBA members. To remain in the club, members must recruit two new members each subsequent year. The program is sponsored by Case IH and Roper/Stetson.

NCBA President Scott George, a dairy and beef producer from Cody, Wyo., said it’s important for NCBA members to urge cattle producers to join the organization, which is producer-owned and member driven.

“Now more than ever, the livestock industry is under fire from groups such as radical animal rights activists who are working to undermine advances in animal agriculture as they push their extremist agendas, and cattle producers continue to face government uncertainty and overreaching federal regulations” he said. “Even though we already have a strong membership base, we can become even stronger and continue to fight for the sustainability and longevity of the beef industry.”

During the March Membership Madness drive, NCBA members are encouraged to recruit at least three new organization members through Mar. 31. Those who meet the challenge will become a Top Hand Club member and receive a Top Hand Club hat and glove set. The top recruiter during the month of March will also receive a Roper leather jacket.

“The success of our industry and way of life is directly tied to involvement and advocacy by our members,” said George. “NCBA achieves great success when we come together as a collective voice for the thousands of cattlemen and women across the country who provide the nation and the world with safe, wholesome beef.”

For complete information on the campaign and to obtain a recruitment packet, visit www.beefusa.org or call 1-866-BEEF-USA.



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