Plenty to think about

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More people, dwindling resources and environmental limits will challenge agriculture’s ability to meet global food demand in coming years. Most people agree we need to act soon to prevent a dramatic increase in poverty and starvation. Consensus disappears, however, when we consider potential solutions. To encourage constructive discussion of those solutions, Elanco Animal Health has launched “Plenty to Think About,” a blog that examines how the world can produce enough food to feed 9 billion people by 2050.  The blog will serve as a forum where readers with diverse perspectives can share their thoughts on issues including:

  • Can we produce enough food to feed a projected 9 billion people by 2050?
  • How can we produce enough food to meet that demand while protecting environmental resources?
  • Is it possible to freeze the environmental footprint of agriculture?
  • Why is consumer choice a critical component of the food supply chain?

The site provides thought-provoking commentary to get the discussion started, with regular entries from an editorial board made up of food-industry experts and thought leaders. The group includes:

  • Dr. Jude L. Capper: Assistant Professor of Dairy Science, Washington State
  • Rob Aukerman: President of U.S. Operations, Elanco Animal Health
  • Dr. John Strak: Special Professor of Food Economics, University of Nottingham, England
  • Marianne Smith Edge: Senior Vice President, Nutrition & Food Safety, International Food Information Council (IFIC)
  • Blake Hurst: Vice President, Missouri Farm Bureau
    Gene Gregory: President and CEO, United Egg Producers
  • Brian Rittgers: Director of Animal Health Sales (Dairy Business Unit), Elanco Animal Health
  • Ambassador Kenneth Quinn: President, The World Food Prize Foundation
  • Jeff Simmons: President, Elanco Animal Health

So take a look and join the dialog. U.S. agriculture will play a key role in any potential solution to the world’s food challenges. We have plenty to think about as we seek those solutions, and hopefully, this effort can begin to build consensus.



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