In case you missed it…
… Get the latest updates by “friending” MyBeefCheckoff on Facebook or following @MyBeefCheckoff on Twitter.
… Hear more from John Callaway, beef producer from Georgia, about his checkoff investment.
… Tony Mata, who continues to lend his expertise to the beef checkoff, will unveil a new steak discovery at the Protein Innovation Summit this month.
Producer Profile: Warren Soergel, Pennsylvania
Warren Soergel is a sixth generation farmer of Soergel Orchards, located in Wexford, Pa. Soergel Orchards, which has been in Warren's family since it began operation in 1850, produces beef cattle, as well as fruits and vegetables. In addition, Soergel Orchards holds festivals, which include agri-entertainment and educational events for consumers.
More Beef in More Restaurants
Beef brings patrons into restaurants, provides satisfying and memorable meals and – even amidst today’s tighter beef supplies and increasing prices – remains the clear favorite protein among consumers dining out. Click here for the checkoff-funded study.
Get Your Grillin’ Face On
Once again, in partnership with The American GrillMaster Experience, the Beef Checkoff Program is kicking off a summer-long grilling tour in 2012. The American GrillMaster Experience is a beef barbecue demonstration and educational tour - including beef grilling demonstrations, product samples, recipes and other checkoff-funded resources - designed to educate and inform consumers about grilling techniques.
A total of 30 events are planned on the 2012 tour, covering 28 states, from March 3 - Nov. 4. Twenty-seven of those events will be in parking lots of Club locations, as part of the Sam’s Club® National BBQ Tour, which is the largest Kansas City Barbeque Society sanctioned competition series.
Click here for the event schedule.
Beef’s Favorite Ingredient of the Month — Garlic
It’s almost garlic season! As spring arrives, we start to see fresh bulbs of pungent garlic at our stores and local farmer’s markets. What perfect timing as we begin to think about dusting off the grill and throwing some juicy steak on the grates.
Garlic can be used in so many different ways with beef…as a rub and as a marinade. For great seasonal flavors or ingredients be sure to check out the recipe search on the checkoff-funded BeefItsWhatsForDinner.com.
“Meat The Experts” Heart Health Video
The first of five checkoff-funded beef nutrition videos is now on the Land of Lean Beef YouTube channel! There's a lot of information out there, and sometimes it can be hard to tell fact from fiction when it comes to beef's nutritional value. The video series, “Meat The Experts”, sets the record straight with a humorous tone that also encourages viewers to share with family and friends. Immediately on the heels of the launch of the BOLD study, the first video addresses Heart Health.
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