In case you missed it…
… Check out The Island…a new checkoff-funded Beef. It’s What’s For Dinner. online video.
… View The Invitation…another new online video.
USFRA Hosts Second Round of Food Dialogues
Farmers and ranchers are headed to Los Angeles -- the entertainment capital of the world -- for the second Food Dialogues event, June 20-21, 2012.
Four separate discussions held over two days will bring together entertainment movers and shakers, chefs, academics, large restaurant operators, journalists, local leaders, farmers and ranchers for an in-depth conversation about food.
All panel discussions taking place at the event entitled, "Lights, Camera, Food: Perceptions and Realities of Farming and Ranching in America," will be available online (either live streamed or taped) at www.fooddialogues.com.
Two of the four panel discussions will stream live online on both Wednesday, June 20 and Thursday, June 21 from 10 a.m. to 12 p.m. PDT, providing opportunities for farmers, ranchers and the general public to register to watch and participate in the discussion online.
Additionally, individuals with a Twitter account can follow all of the panel discussions by following @USFRA using #FoodD.
USFRA is funded in part by the beef checkoff.
June Producer Profile: Sarah Childs, Florida
I don’t think Sarah Childs was ever content with the concept of “women’s work.” Cooking, feeding the ranch hands, cleaning, doing the books? Yeah, then what? I’m reminded of an old saying, “A woman has to work twice as hard as a man to be considered half as good.” She flipped that around real fast. Like her friend, Okeechobee County Extension Livestock Agent Pat Hogue, said, “Sarah gets things done.”
A healthier you: Now available at your neighborhood grocery store
Americans’ grocery store expenditures continue to increase as consumers look for cost savings, have a renewed interest in cooking and believe food they eat at home is healthier. Consumers also are turning to these popular destinations for their nutrition information. Supermarkets are capitalizing on their convenient nature to offer multi-faceted, holistic health services, including employing in-store or corporate registered dietitians. The beef industry must reach out to supermarket health and nutrition professionals to provide accurate information about beef’s nutrition as these individuals reach hundreds of consumers on a regular basis. Additionally, as meat case nutrition labeling rolls out in 2012, these point-of-purchase educators will play a valuable role in helping consumers decipher beef’s Nutrition Facts label information.