In case you missed it…
… New infographic about beef’s nutritional advantage
… CBB Member Tells Beef Story ... with M&Ms
Mining Demand Study Data
Some of you heard, during the 2013 summer conference in Denver, presentations from ag economists from Kansas State and Purdue universities, summarizing results of the checkoff's new Beef Demand Determinant Study. The research points up some exciting opportunities, for sure, and we have continued to work with those researchers to delve deeper into the findings of that study and what they mean for the beef industry, in general, and for the Beef Checkoff Program, in particular.
We recently posted six new video interviews with Drs. Ted Schroeder, Glynn Tonsor and Jim Mintert, as well as a couple of new checkoff press releases on the topic, on MyBeefCheckoff.com. We are sharing this information with beef producers and importers nationwide to help all checkoff investors understand beef demand and the tools they have to affect it through the checkoff program.
Following is a list of topics and links to the recently distributed video interviews:
- Understanding Domestic Beef Demand
- Economists Explain Beef Demand Determinant Study
- Dr. Ted Schroeder Discusses the Importance of Food Safety as a Demand Driver for Beef
- Dr. Glynn Tonsor Speaks about the Importance of Product Quality as a Demand Driver for Beef
- Dr. Ted Schroeder Explains the Role of Retail Price in Beef Demand
- Researchers Talk about How to Influence Consumer Demand for Beef
... and two new press releases, from interviews with Dr. Ted Schroeder:
For more information, visit the Evaluation page on MyBeefCheckoff.com.
Beef Checkoff Advertising Sizzles
The beef checkoff advertising program drove consumers to the “Beef. It’s What’s For Dinner.” (BIWFD) Facebook page, which now boasts over 750,000 fans. That’s much more than pork (186,000 fans); Incredible Edible Egg (455,000 fans); Got Milk (72,000 fans) and Perdue Chicken (196,000 fans). Those numbers started back on Oct. 1, 2012, with 535,739 total “likes” or fans. Currently, the beef checkoff’s consumer-facing page has 753,540 total likes, so since the beginning of the fiscal year the BIWFD Facebook page has increased its community by 217,801 likes.
- This summer, the beef checkoff online video commercials will run over 20 million times on popular online video channels such as hulu.com.
- This summer, the beef checkoff radio spots will run online over 40 million times, on popular streaming radio sites, such as Pandora.com.
- According to new beef checkoff market research data, the vast majority of the Millennials polled (82%) – the new generation of consumers that the industry needs to reach – believe that beef can be a “part of a well-balanced diet” after exposure to the “Above All Else” campaign.