Countdown to Quality certifies thousands of producers

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An astounding 7,732 producers from across the country recently received their Beef Quality Assurance (BQA) certification during the open certification period thanks to a free offer from Boehringer Ingelheim Vetmedica, Inc. (BIVI). That is double the number from 2013 which makes more than 11,000 producers who have made a commitment to quality over the past two years through the free certification partnership.

The checkoff-funded BQA program is important to the cattle industry as it gives producers a set of best practices for producing a safe and high-quality beef product. It also gives consumers the assurance that the beef they eat is both safe and wholesome.

“BQA provides a solid foundation for animal welfare and disease prevention,” says Dr. John Maas, extension veterinarian at the University of California–Davis, and 2013 BQA Educator of the Year. “Once we adopt the BQA attitude of cattle health, care and welfare, things just keep getting better naturally.”

Although the free certification period has passed, it’s never too late to proclaim your commitment to quality and become BQA-certified. To get started, click here.

“Everybody’s working to make our product better,” says Maas. “Research is the backbone of BQA, and it’s based on science and experience to make sure those tools work for cattle and ranchers in the real world.”

Working with cattle and the people who care for them is what Maas likes best. “Using the discipline I’ve gained academically and through practice to help folks, and knowing there are cows behind them, makes all the difference in the world.”

To learn more about your beef checkoff program, visit MyBeefCheckoff.com.

 



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