KLA: Beef month recognizes industry’s sizable economic impact

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Gov. Sam Brownback has proclaimed May as Beef Month across the state. In doing so, he recognized the significant economic contribution cattlemen and women make to the Kansas economy, including the more than $7 billion in cash receipts generated by cattle each year. The official document also points out Kansas ranchers “provide high-quality animal care in producing safe, nutritious and wholesome beef for consumers around the world.”

Kansas Beef Council Chairman Jaret Moyer (pictured, left) and his wife, Shawna, hosted the governor at their ranch near Emporia for the proclamation signing. KBC is increasing promotional efforts during May to stimulate beef sales and consumer awareness of the industry’s economic significance.

Special promotions include the Kanas Beef Endurance Team running in two half marathons; utilizing social media to engage with “foodies”; coordinating a grilling season launch with Hy-Vee stores and Constellation Brands Vineyards; and providing health professionals and consumers with the latest beef nutrition research and information on how beef gets to the table.

For more information visit www.kla.org.

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