Tyson promotion celebrates success at home

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A new Star Ranch Angus beef promotion by Tyson Fresh Meats encourages families to celebrate milestones and accomplishments with steak.

The promotion directs consumers to a website where they can share family success stories to win a prize pack from Star Ranch Angus beef. Accomplishments within the family recognized by Tyson include job promotions, completing a major project or coming home from a successful first day of school.

"We want our customers to grill Star Ranch Angus steaks to celebrate all of their family successes," said Rick Janke, brand manager for Tyson Fresh Meats. "Whether it's acing the first big test of the school year or surviving the first week on a new job, sharing a meal together at home is a great time to recognize accomplishments of family members."

Contestants can submit photos, a description of the family celebration and the cut of steak on the Star Ranch Angus contest page. A grand prize winner selected through public voting will win a $150 gift card to the supermarket where their steak was purchased.

In addition to the weekly contest, consumers purchasing $20 or more of Star Ranch Angus steaks can order a free cookbook through a mail-in order form available at the meat case. The promotion ends Oct. 15.

See official rules and details.



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