Cattlemen representing stakeholder organizations in the Cattlemen’s Competitive Market Project (CCMP) unveiled today the “Not Just Any Beef...USA RAISED BEEF...Ask For It” logo and publicity initiative during a 12:30 p.m. press conference held at the National Press Club in
The press conference underscored the fact that USDA Inspection Stamp does not guarantee consumers they are purchasing
“Congress passed mandatory country of origin labeling in the 2002 Farm Bill,” noted Chris Abbott, President, Independent Cattlemen of Nebraska. “Implementation of the law has been delayed until 2006 through the delay of funding. USDA, the meat packing and retail industries have opposed the law’s implementation. We’re here today to show consumers how easily a label can be applied to their meat and to urge consumers to demand food labeling implementation.”
Also participating in the press conference were beef retailers from
Chase Carter, Executive Director for the Organization for Competitive Markets (OCM) noted, “Consumers deserve truthful transparency from all federal agencies, but particularly from those charged with protection and safety of the food chain.
The Cattlemen’s Competitive Market Project (CCMP) is a self-help program for