NCBA plans to launch a Center of Excellence for Beef in 2010 and will allow its

Michigan Avenue
lease in Chicago to expire Dec. 30. The current culinary center based in Chicago is greatly outdated, according to NCBA, and would require a remodel whether the organization stayed on
Michigan Avenue
or chose another location. With the lease expiring and the opportunity to find cheaper real estate and better stretch producers’ dollars, other locations became attractive. 

A committee of producers, state beef council staff and culinary experts researched options and reported them to NCBA’s senior management. NCBA’s senior management determined the move to Denver made the best financial and business sense and brought the decision to the NCBA officers, who accepted the recommendation unanimously. NCBA's Executive Committee voted to support the recommendation as well.

In the Denver corporate office of NCBA, culinary services will become one of the foundation programs in NCBA’s Center of Excellence for Beef. The new center will enable NCBA to not only enhance but also leverage programs such as culinary services, beef innovations, producer education, market research and product enhancement within NCBA and with its external partners. In addition, the center will provide opportunities to leverage NCBA’s industry knowledge and expertise with the beef industry through cooperative research and ideation sessions, as well as training and education programs.