Checkoff-funded research revealed that consumers are concerned about food safety. Sixty-nine percent of consumers say they believe the number of food recalls and foodborne illnesses is on the rise. That’s up from 49 percent in November 2008.
However, when asked specifically about the beef industry’s efforts to improve beef safety, 81 percent agreed that the entire beef industry — from farmers and ranchers to processors and retailers — is working to provide consumers with safe, wholesome food. In fact, 78 percent of consumers agreed that safeguards developed by beef-industry scientists have made ground beef safer than ever. Watch your June issue of Drovers for a more detailed article focusing on beef safety.