eMerge recently announced the release of CattleLog Verification Services, a comprehensive program designed for cattle producers to verify their production claims and qualify their animals for many popular value-added and branded programs including natural, non-hormone, and export marketing programs.
This new program presents a significant opportunity to all beef industry participants. We have expanded the list of auditable programs from two to eight, allowing producers to qualify cattle age/source as well as natural programs. We have also created a CattleLog Listing Service that allows producers to publicize the availability of verified cattle to the entire beef industry. This program has distinct advantages to buyers (reduced procurement costs, assurance of verification claims, and visibility into qualified supplies) and sellers (on-site verification, USDA-approved age/source verification, and official approval documentation), creating a truly unique product offering, the first of its kind in the U.S. beef industry.
Initial response to the CattleLog Verification Service and CattleLog Listing Service has been excellent. We have provided previews to a number of industry leaders and have incorporated their feedback into the final program design. We feel that this new opportunity brings together the right ingredients – industry-leading data verification and marketing assistance – to create value for producers and allow sellers to locate cattle with specific characteristics.
We would appreciate the opportunity to share what benefits the CattleLog Verification Service can provide to Drovers Journal’s readers. If you would like to learn more about this program, please contact me directly or use the links below to learn more: