George H. Swan, a respected beef industry leader from Rogerson, Idaho, and president of the National Cattlemen's Beef Association in 1999, died at his home yesterday after a brief illness. He was 50 years old.

Swan was president of Swan Land and Livestock Co., a family business that includes cow/calf and registered Quarter horse operations. Located on the border between Idaho and Nevada, the ranch includes private land, state land leases and federal land permits. Swan also became an active partner in the Burley Idaho Livestock Auction this past year.

Active in cattle and beef industry affairs at the local, state and national levels, Swan served as president and held other leadership positions in the Idaho Cattle Association. He served the former National Cattlemen's Association as membership chairman, chairman of the Policy Division, Region V vice president and other positions.

Swan's father, Bill, was president of the National Cattlemen's Association in 1981. They were the second father-son team to serve as national organization presidents. George Swan was a member of the National Cattlemen's Association/NCBA for more than 20 years.

Swan was a leader in the merger of the National Cattlemen's Association and the Beef Industry Council of the National Live Stock and Meat Board. He was also the catalyst for improvements in the new NCBA through the Blue Ribbon Commission, which helped streamline and increase effectiveness of the new organization. The commission's recommendations were adopted at the 2001 Cattle Industry Convention in San Antonio.

A champion in his community, Swan was elected to the Idaho state legislature in the Fall of 2000. He was active in school activities, 4-H and his church.

Swan was a native of Utah, having been raised on family ranches in that state and in Idaho. He was a graduate of the University of Utah, where he played college football and earned a degree in business management.

Swan is survived by his wife Becky and their four children: Hutch, 23; Jenny, 21; Allyson, 18; and Caitie, 16.

A memorial service will be held at 10:00 a.m., Tuesday, March 27 at the Third Ward LDS Chapel in Twin Falls, Idaho.

In lieu of flowers, the family is requesting donations be made to the Idaho Home Health and Hospice, 200 Second Avenue North, Twin Falls, ID 83301. Cards may be sent to the family in care of White Mortuary, 136 Fourth Avenue East, Twin Falls, ID 83301.

National Cattlemen's Beef Association