Merial, a world-leading animal health company, announced today an agreement to enter into a marketing relationship with the National Centralized Ultrasound Processing (CUP) Lab — the gold standard in using ultrasound technologies to evaluate genetic traits in cattle. Under the terms of the agreement, Merial will work with the CUP Lab to help beef seedstock producers unlock critical cattle selection and management information by marketing IGENITY™ DNA tests alongside innovative ultrasound technologies.
"This agreement underscores Merial’s commitment to empower cattle producers with a growing portfolio of genetic tests and services to help them select and manage cattle optimally," said Jim Gibb, Ph.D., Senior Manager Beef Segment Development, IGENITY. "By offering IGENITY DNA tests and services through certified technicians who send ultrasound images to the CUP Lab, we are leveraging established relationships and building upon successful processes for bringing cutting edge technology to producers."
For beef producers, this agreement means greater service and the ability to gain information on a growing number of genotypes – the elements of the genetic code an animal inherits from each parent that can drive profitable beef production. Merial is at the forefront of bringing advanced technology to the cattle industry through DNA tests that identify the genetic markers which provide a snapshot of an animal’s production potential. The current portfolio of DNA tests now available through the CUP Lab to identify a number of genetic factors include the following:
- IGENITY TenderGENE™;
- IGENITY DoubleBLACK™;
- IGENITY L;
- IGENITY ParentMATCH™;
- IGENITY DNATrace™; and
- IGENITY Sample Archive.
"We appreciate the confidence that Merial has placed in the CUP Lab to be the only company – other than Merial – to offer IGENITY genetic tests to beef seedstock producers," said Marvin Walter, Chairman, Walter & Associates, LLC (the CUP Lab). "Offering IGENITY DNA tests fits nicely with our primary business of providing carcass ultrasound interpretation for progressive beef producers."