Several efforts are under way across America this Thanksgiving week to recognize America's Farmers through an extensive advocacy campaign.

Last Thanksgiving, Monsanto began an effort to advocate on behalf of America's Farmers, including social media, digital, print and broadcast advertising.

This year, the campaign expands to include billboards and online webisodes that follow farm families and documents rural life.

• Thank a Farmer video and messages of thanks on A video in which people from around the country thank American farmers will be live on the Web site on Monday, Nov. 22. Visitors to the site are encouraged to post their own thank you messages to farmers. Media are encouraged to share links to the videos and messages on the site.

• Key landmarks and buildings in 20 U.S. cities are the backdrop for outdoor projections (video with subtitles) that spotlight the economic and environmental contributions of farmers. Several different projections will light up buildings across the country in the evenings of Nov. 25-27. A complete listing of cities and locations appears below.

• Keep your camera ready the week of Thanksgiving and you could win an iPad. From November 22-26 capture a photo of any "America's Farmers" building projection or roadside billboard and post it to the America's Farmers Facebook page or Tweet it to @AmericasFarmers for a chance to win an iPad. On Dec. 3 one entrant will be randomly selected to win an Apple 16GB iPad. Official sweepstake rules are available at

• Tune into the Macy's Thanksgiving Day Parade or NFL football, which are among the programs airing Monsanto's America's Farmers Grow America advertisements. The ads will be broadcast on 74 stations in 18 markets during the Thanksgiving weekend.

• This advocacy is just one part of Monsanto's commitment to support farmers and rural communities. The America's Famers Grow Communities program expanded this fall to 1,204 counties across 38 states. Eligible farmers can sign up to direct $2,500 to their favorite local non-profit organization through Dec. 31 by visiting or by calling 1-877-267-3332.

Thank a Farmer Building Projections Cities Nov. 25-27:

New York
* New York Art Museum
* Houston and Bowery
* Houston and Crosby
* Houston and Thompson
* Houston and Wooster
* Bowery and Prince

Washington D.C.
* 6th Street and Pennsylvania
* 10th and E Street
* 11th and F Street
* Warner Theater
* Milwaukee and 1st

* 4th and Wood Street
* 114 Wood Street
* Forbes and 5th Avenue
* 303 Forbes Avenue
* 305 Forbes Avenue
* 208 Forbes Avenue
* 201 Forbes Avenue
* 165 5th Avenue
* 431 Wood Street

* Piedmont & Peachtree
* 10th and West Peachtree
* 13th and Peach Tree Walk
* Phillips Arena
* Downtown Atlanta Club

Los Angeles
* Highland and Hawthorne
* Kodak Theater
* 100 Fwy SB Beaudry and Second Avenue
* 110 Fwy NB Francisco and 9th
* Melrose and Orlando
* Santa Monica Wilshire and 4th

* Market S. and N. 8th
* Market S. and N. 9th
* Spring Garden and N. 6th Street
* Reed and Broad Street

* House of Blues
* State and Chestnut Avenue
* 663 N. Michigan Avenue
* Water Tower Place
* N. Michigan Avenue - Intercontinental Hotel Michigan Avenue and Chicago Avenue

* 933 LaSalle
* N. 1st Street
* 309 N. 1st 213 South Street Minneapolis

* Pepsi Center
* Market and 15th
* Wasee and 16th
* Blake and 18th Night Life Area Milwaukee and 1st

* Pearl and Live Oak
* Pearl and Woodall
* Bryan and Haskell
* Deep Elum Area
* Jackson and Lamar Street
* Commerce and 5th Street

* 157 Newbury Street
* 347 Newbury Street
* 150 Stuart Street
* 212 Stuart Street
* 290 Tremont Street
* Faneuil Hall Clinton and North Street

St. Louis
* 20th and Olive Street
* 1401 Washington Street
* 1327 Washington Street
* 2nd near Eads Bridge

Source: Monsanto news release