Beef and its role in healthy diets was one of the major topics of discussion as 7,000 nutrition professionals gathered in Anaheim, Calif., for the American Dietetic Association Annual Food and Nutrition Conference Oct. 3-5.
Among programs sponsored by the Beef Checkoff Program at the event were a half-day workshop providing dietitians assistance about implementing energy balance advice for clients and a session about the science behind nutrient density and choosing naturally nutrient rich foods – like beef.
Beef industry efforts at the ADA event were conducted on behalf of the Cattlemen’s Beef Board and state beef councils by the National Cattlemen’s Beef Association (NCBA). NCBA serves as one of the Beef Board’s contractors for checkoff-funded programs.
In addition to the educational sessions, the Beef Checkoff Program sponsored one of the most popular booths at the trade show. Thousands of participants stopped by the booth and learned more about beef and the nutritional benefits it provides to the diet. The checkoff also helped sponsor the gala dinner, where beef filet was served, as well as a media reception that provided an extra opportunity to distribute materials and share beef information.
“Our involvement in this major event is a critical way we maintain and strengthen our relationship with nutrition professionals,” according to Cattlemen’s Beef Board member Wade Zimmerman, a beef producer from Sugar City, Colo., and chairman of the Joint Nutrition and Health Committee. “Through the ADA, the beef industry has been a strong partner with dietitians for more than 70 years. Thanks to the checkoff, we’re able to assure a continued strong partnership and provide them with factual information they need and want to do their jobs most effectively.”
Zimmerman adds that putting accurate, science-based information in the hands of the professionals is only part of the reason for the industry’s success at the Convention.
“Showing these individuals how vital beef can be to the diet includes letting them taste it and experience its flavor and essence,” he says. “Being part of the ADA Food and Nutrition Conference is a key component of the Beef Checkoff Program’s responsibility to build consumer confidence in and demand for beef.”