Oregon-based Country Natural Beef supplies the Northwest’s Burgerville chain of restaurants, and rancher members put in work shifts to get to know the business and it’s customers, according to a Reuters article this week.

The article focuses on the burger chain’s successful environmental initiatives, which include sourcing food from local suppliers such as Country Natural Beef, which supplies 35,000 to 40,000 pounds of ground beef per week to the chain.

One of Country Natural’s long-standing policies is for participating ranchers to periodically spend a day interacting with consumers, such as at a supermarket meat case offering the rancher-owned cooperative’s products.

According to the Reuters article, Burgerville’s local-foods policies and other green initiatives have contributed to the chain’s popularity and growth. The restaurants sell burgers ranging from $3.39 to $5.29, and generate yearly sales of roughly $70 million. For the full article, click here.

For more on Country Natural Beef, visit their Web site.