Nearly two-thirds of China's consumers stopped eating pork in the early stages of the H1N1 influenza outbreak this year, and more than one in five consumers in the world's largest pork market still believe that eating pork can result in catching the flu virus, according to a survey of 1,200 Chinese consumers commissioned last month by the U.S. Meat Export Federation (USMEF).
Speaking to the Fifth International Meat Secretariat (IMS) World Conference in
"In the early stages of the outbreak, 64 percent of Chinese consumers refrained from pork consumption," said Haggard, citing research conducted Aug. 6-10 by Sinotrace Marketing Research Company of 200 consumers in each of six Chinese cities:
Even now, months after the initial outbreak, 21.2 percent of those surveyed still believe that eating pork can lead to catching the H1N1 virus. Despite efforts by the Chinese government to educate consumers regarding the safety of pork, 54.7 percent of those who fear the connection between pork and the flu virus say that it is because the virus has been labeled "swine flu."
"The research suggests that the initial Chinese consumer reaction to H1N1 was sharp, and that a significant number of consumers may still associate the virus with pork and hogs," said Haggard.
Haggard also delivered to the conference an overview of the
He reported that increased efficiencies in the
Among the productivity measures Haggard cited for the