With a recent uptick in global demand, prices for beef and pork are on the rise. While this is very good news for the U.S. meat industry, it can also create price-point challenges in certain overseas markets.

To help ensure continued momentum for U.S. beef and pork demand in south Asia, the U.S. Meat Export Federation (USMEF) just completed a two-day seminar in Hong Kong focused on economical, often-underutilized cuts of U.S. beef and pork.

According to Joel Haggard, USMEF senior vice president for the Asia Pacific region, it is important to educate buyers and importers about the quality and value delivered by these cuts. During a period of rising prices, this can be a critical strategy for retaining them as customers of U.S. beef and pork products.