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Simplified selection Play video

The dollar-beef ($B) index helps cattlemen select for cattle that perform and grade. Megan Rolf, Oklahoma State University animal scientist, discusses how to use such selection indexes effectively. FULL STORY »

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Animal welfare focus at JBS Play video

During the Academy of Veterinary Consultants conference in Norman, Oklahoma, Lily Edwards-Callaway, PhD, discusses animal-welfare programs at meat packer JBS. FULL STORY »

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Part 2: Profitable ranching -- Not an oxymoron Play video

Dave Pratt, president and CEO of Ranch Management Consultants and the Ranching for Profit School discusses the steps ranchers have taken to improve the profitability and sustainability of their businesses. FULL STORY »

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Cattle feeding: Grazing damaged wheat Play video

Daren Redfearn has advice on using freeze-damaged wheat as forage. FULL STORY »

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Cow-calf corner: Comparing late and early summer breeding Play video

Glenn Selk makes the case for a shorter breeding season. FULL STORY »

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Cattle markets react to colder spring weather Play video

Derrell Peel looks at how the cold weather is impacting livestock production and markets. FULL STORY »

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Feeder cattle review: Weather related sell-off continues Play video

Compared to last week, yearling feeder cattle sold 3.00-7.00 lower while calves traded fully 5.00-10.00 lower and as much as 20.00 lower on unweaned new crops. FULL STORY »

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Recognize This Play video

Are you familiar with the beef checkoff? It's your one-dollar per head beef checkoff investment that does all kinds of things to help make sure consumers feel good about buying your beef. FULL STORY »

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Part 1: Profitable ranching -- Not an oxymoron Play video

Dave Pratt, president and CEO of Ranch Management Consultants, outlines the company’s Ranching for Profit School and Executive Link program. FULL STORY »

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Farmland values: Boom or bubble? Play video

Low interest rates and record income per acre have driven farmland values much higher over the last decade. The increase has led to concerns of a repeat of the farm crisis of the 1980s. FULL STORY »

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Preconditioning for performance and profit Play video

Kenny Knight, owner-manager of Knight Feedlot in Kansas, tells why pre-conditioning programs are so important. FULL STORY »

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