Learning from a PR crisis

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The flap over lean, finely textured beef quickly spun out of control last year, with misinformation dominating the discussion. At the recent Cattle Feeders Business Summit hosted by Merck Animal Health, Danette Amstein with Midan Marketing outlined research her firm conducted on how consumers responded to the issue and how the industry can communicate better to minimize the impact of future issues. For more, read “Case study in crisis communications.”



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