Asia

Baseball and beef: A winning combination in Japan

Beef and baseball are a winning combination in Japan as they are in the United States. To capitalize on that double-header pairing, USMEF recently involved Japanese baseball legend and Oklahoma state Senator Randy Bass in an extremely popular campaign to promote U.S. beef in Japan. FULL STORY »

Agricultural policy in China

For as long as we can remember, farmers have been concerned about a level playing field when it comes to international trade. This became especially true, once agriculture was brought under the purview of the Agreement on Agriculture and the formation of the World Trade Organization (WTO) at the first of the year in 1995. FULL STORY »

USMEF: Producer team in Japan to observe marketing activities

The U.S. Meat Export Federation (USMEF) is hosting a contingent of U.S. beef, pork, soybean and corn producers in Japan this week for a firsthand look at specific marketing activities for U.S. beef and pork. FULL STORY »

Wagyu beef farm managers face fraud charges in Japan

Former managers of a farm located near the Fukushima nuclear plant are accused of deceiving clients investing in the farm’s wagyu cattle ownership system. FULL STORY »

Shuanghui International acquires Smithfield Foods

On Wednesday, May 29, 2013, the Chinese meat products firm Shuanghui International announced its acquisition of Smithfield Foods. Smithfield controls 26 percent of US pork processing capacity and 15 percent of US pork production. FULL STORY »

Red meat exports to Philippines thriving

The Philippines has emerged as one of this year’s fastest growing markets for U.S. pork and beef exports. Regulatory issues slowed shipments to this market in 2012, due in part to pressure from the domestic livestock industry to curb imports. FULL STORY »

Surge in beef exports to Japan

Economist Erin Borror speaks to beef producers and exporters about the surge in exports to Japan since the regulatory change in February. FULL STORY »

USMEF: Beef exports to Taiwan rebound nicely

When first-quarter results for U.S. meat exports were released last week, the rebound in beef shipments to Taiwan emerged as one of the clear bright spots. FULL STORY »

US beef exports to Japan to rise 45 percent in 2013

U.S. beef exports to Japan are expected to rise about 45 percent in 2013 after Tokyo relaxed in February import curbs imposed over concerns about mad cow disease. FULL STORY »

Nebraska-branded premium beef returning to Japan

A premium beef product made in the Midwest is looking to regain the reputation it owned in Asia a decade ago. FULL STORY »

Rolling billboards travel 2 million miles promoting U.S. beef

TV ads only work if you are tuned to the right channel. Billboards don’t move. Even Internet advertising is only effective if you visit a particular website. USMEF-Korea is taking a different approach. FULL STORY »

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