Rolling billboards travel 2 million miles promoting U.S. beef

TV ads only work if you are tuned to the right channel. Billboards don’t move. Even Internet advertising is only effective if you visit a particular website. USMEF-Korea is taking a different approach. FULL STORY »

"Four cardinal rules" for doing business in China

According to one expert, when venturing into the Chinese market, the question to ask is “What do they want?” rather than “What don’t they have?” Here are four cardinal rules to follow. FULL STORY »

Japan supported by U.S. ag to join Pacific trade talks

Japan will seek to join negotiations for a wide-ranging, multilateral free-trade pact with the United States and other Pacific nations, and agricultural associations in the U.S. are supportive of the move. FULL STORY »

Analysis: Meat prices add to China's inflation, policy risks

Diners looking for some beef or pork hotpot on a chilly evening in Beijing pay more per pound than their counterparts in Boston, a discrepancy that shows the challenges China faces in reviving growth as inflation pressures make an untimely return. FULL STORY »

What’s next for beef demand?

There is understandably a lot of concern in the beef industry about beef demand in the coming months. The expected decrease in beef production in 2013 will likely represent a 3.3 percent decrease in domestic per capita supplies. The decrease could be even sharper in 2014 with consumers potentially facing another 5 percent decrease in domestic per capita beef supplies. FULL STORY »

Relaxed restrictions for beef exports to Japan Play video

Find out why the recent expansion of U.S. Beef imports to Japan will not likely be the money maker Louisiana cow/calf producers were hoping for. FULL STORY »

US beef from older cattle heads to Japan, first time in a decade

U.S. beef from older cattle are being shipped to Japan for the first time in 10 years following Tokyo's move to ease rules put in place after the outbreak of mad cow disease in 2003. FULL STORY »

Japanese action on beef imports heartens ranchers

California cattle ranchers welcomed news that Japan has further expanded its market to U.S. beef, easing import restrictions that have been in place for nearly a decade. FULL STORY »

Japan may not decide on U.S.-led trade talks by July

Japan may not make a decision ahead of a national election in July on whether or not to join talks on a U.S.-led free trade pact that businesses say would enable them to compete better, the agriculture minister said on Friday. FULL STORY »

China to speed up rural land reform, ensure food supply

China will draw up policies aimed at speeding up the transfer of rural land as part of efforts to improve efficiency and promote large-scale commercial farming, the government said on Thursday. FULL STORY »

Abandoned cattle near Fukushima have radioactive elements

Cattle found near the nuclear power plant struck by an earthquake and tsunami two years ago are found to be contaminated with radioactive elements. FULL STORY »

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