In recent months the U.S. Meat Export Federation (USMEF) has seen increasing demand for imported beef in Vietnam, driven in large part by expansion in the family dining restaurant sector. Joel Haggard, USMEF senior vice president for the Asia Pacific, offers more details in the attached audio report.
Haggard also notes that U.S. beef faces significant duties and product restrictions in Vietnam, including a ban on beef offal and a 30-month cattle age limit on muscle cuts. These barriers can have a negative impact on demand, especially given the price-sensitive nature of the market. Vietnam is a participant in the Trans-Pacific Partnership (TPP) negotiations, which could serve as a path to improved access for U.S. beef.