Herd data, key to power Play video

Tim Davis, with Midwest MicroSystems LLC, talks about the importance of tracking cowherd data with computerized programs such as Cow Sense. FULL STORY »

ABBA National Brahman Show to be held November 12-16

The U.S. National Brahman Show and fall board of directors meeting will be held November 12-17 in conjunction with the Jambalaya Classic in Gonzales, Louisiana. FULL STORY »

Sysco rep says quality counts in the beef industry Play video

Sysco is one of the largest foodservice distribution companies. Hear what their customers demand and why that matters to cattle producers. FULL STORY »

Where back fat, marbling and money meet

It’s a wonder any cattle feeder can judge the marbling inside the ribeye by guessing fat thickness just under the hide. It shouldn’t work, but grid marketing of finished cattle is largely based on this acquired skill. FULL STORY »

Ag advocates connect to the consumer Play video

Troy and Stacy Hadrick are South Dakota ranchers and founders of Advocates for Agriculture. They talk about why it's so important to connect to consumers and how their ranch management has been affected by those relationships. FULL STORY »

Competing with quality Play video

Nevil Speer, an animal scientist at Western Kentucky University, talks about what the beef industry needs to do to remain competitive. FULL STORY »

Herd owners learn value of quality beef at MU Thompson Farm

Breeding protocols to produce quality beef are “on the shelf,” ready for cow herd owners to use. University of Missouri scientists told the story behind breeding progress at a field day, Sept 17, at MU Thompson Farm in Grundy County. FULL STORY »

Record premiums show quality is no fad Play video

Brian Bertelsen, Vice President of Field Operations for U.S. Premium Beef LLC (USPB), talks about the value of raising high-quality cattle. FULL STORY »

Seeing the 'bigger picture' in beef production Play video

Stacy Hadrick, beefSD coordinator, talks about the beefSD program that showed young ranchers the breadth of the beef business. FULL STORY »

Make plans for the annual Angus convention in Louisville, Ky.

American Angus Association’s annual event conducts business and celebrates the breed. FULL STORY »

Meat marketers learn from on-ranch education Play video

It's important for those selling beef to know where it comes from. That's why Certified Angus Beef LLC (CAB) and Reasor's Grocery held an educational day on the Buford Ranch in Oklahoma earlier this year. FULL STORY »

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