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Gone are the days when cattle buyers selected animals based on breed or lineage. Today, they’re looking for stock that comes with a database of information as detailed as age, source, health history and genetic profile. These value-added cattle are in demand by market segments all along the livestock production chain,from packers to retailers.

How do livestock producers find buyers for their premium cattle? The same way buyers find information — rich cattle. They go online to CattlePost.com.

Cattle Post is one of the many services of Global Animal Management GAM). GAM is a forerunner in the development of electronic products and services for the capture and management of information about individual animals or groups of animals.

Read the full story and others from the spring 2010 issue of GAM's newsletter, Source.